Ready to hatch your next brilliant idea? Give me a shout, and let’s make some magic together! 🦄
Hey, I'm Irene Beitia Product Designer specializing in flows that convert
I design patient and user-facing experiences that move the needle: +30% check-in completion at Doctoralia, A/B-tested conversion at MediaMarktSaturn. 6+ years across healthtech, fintech, and retail. Always working where design meets measurable outcomes.
Ready to design the future together? 😊
AI-Native Design · Human-AI Interaction · Experimentation · Adaptative Experiences · Conversational UI · DesignOps · UX Strategy
Selected Projects
Doctoralia – Patient Check-in Redesign
From Concept to Impact
Pre-visit check-in experience for patients across LATAM & Europe
What was the challenge?
High drop-off rate in the pre-visit check-in flow
Complex multi-step form with unclear progress
Low notification engagement across clinics
Poor completion rates in all markets markets
Lack of trust signals in the patient-facing flow
Highlights of the process
Funnel data analysis & drop-off diagnostics
User interviews (patients & clinic staff)
Flow redesign & high-fidelity prototyping
Cross-functional collaboration (PM + Engineering)
Iterative delivery & A/B validation
GPTAdvisor
A gen-AI platform to boost wealth management productivity.
What was the challenge?
Definition of Goals and Scope
Requirements Gathering and Validation
Data Architecture and Preparation
User Experience Design
Conversational Design
Visual Design and Component Creation
Integration and Quality Assurance (QA)
User Validation and Continuous Improvement
Launch and Iteration
Highlights of the process
Design System Creation from 0
Conversational Design
Financial knowledge
B2B & B2C design
Continuous iteration
MediaMarktSaturn - Personalization experience
Europe's largest consumer electronics retailer.
What was the challenge?
Visual and Brand Consistency
Lack of a Scalable Design System
Cumbersome Purchase Process
Poor Responsive Experience
Unclear Product Information
Need for Trust Reinforcement
Lack of Personalization
Search and Navigation Optimization
Highlights of the process
Stakeholder Management
Market Research and Data Analysis
C-level Alignment
Discovery Process with Stakeholders
Low-Fidelity Wireframes
Design System Creation
High-Fidelity Wireframes
Do you want to see more projects? Let's talk!
✨ Get in touch
I’m based in Valencia, Spain, enjoying its sunny weather and dynamic atmosphere. I love getting to know people, learning from their experiences, and exchanging ideas. For me, every conversation is an opportunity to grow and explore new perspectives. While I’m settled here for now, I’m always open to relocating and discovering new places.